Working with Something Special Studios, I was approached to concept and execute a one-off event celebrating the launch of Budweiser’s America bottle. To tie into their existing ‘Bud & Burgers’ campaign, we partnered with Black Tap for a food & drink
centered party.

By using projectors within the Lightbox event space,
I created a custom event identity and a series of original large format artworks highlighting Budweiser & Black Tap product to be projected on the venue walls.

Working with Something Special Studios, I was approached to concept and execute a one-off event celebrating the launch of Budweiser’s America bottle. To tie into their existing ‘Bud & Burgers’ campaign, we partnered with Black Tap for a food & drink centered party.

By using projectors within the Lightbox event space,
I created a custom event identity and a series of original large format artworks highlighting Budweiser & Black Tap product to be projected on the
venue walls.

Client: Budweiser
Agency: Something Special Studios
Role: Art Direction, Brand Identity, Experiential Design
Year: 2016
Collaborators: Benji Taylor, Yeseul Oh

Client: Budweiser
Agency: Something Special Studios
Role: Art Direction, Brand Identity, Design
Year: 2016
Collaborators: Benji Taylor, Yeseul Oh

Utilizing the newly launched America bottle as our muse, we created a rotating series of engaging artworks that doubled as photo opportunities for guests while enjoying burgers and beers.

Utilizing the newly launched America bottle as our muse, we created a rotating series of engaging artworks that doubled as photo opportunities for guests while enjoying burgers and beers.

Working closely with the Budweiser team, I developed a unique one-off identity for the event that was applied to hats, photo booth overlays and signage throughout the event.

Working closely with the Budweiser team, I developed a unique one-off identity for the event that was applied to hats, photo booth overlays and signage throughout the event.