Working with Something Special Studios, I was approached to concept and execute a one-off event celebrating the launch of Budweiser’s America bottle. To tie into their existing ‘Bud & Burgers’ campaign, we partnered with Black Tap for a food & drink
By using projectors within the Lightbox event space,
I created a custom event identity and a series of original large format artworks highlighting Budweiser & Black Tap product to be projected on the venue walls.
Utilizing the newly launched America bottle as our muse, we created a rotating series of engaging artworks that doubled as photo opportunities for guests while enjoying burgers and beers.
Working closely with the Budweiser team, I developed a unique one-off identity for the event that was applied to hats, photo booth overlays and signage throughout the event.