Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.
Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.
Agency: Something Special Studios
Role: Art Direction, Experiential Design, Print Production
Collaborators: Jonathan Beck, Greezeberg
Various neon concepts for signage throughout the venue.
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