Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.
Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.
Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.
Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.