Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.
Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.
Agency: Something Special Studios
Role: Art Direction, Experiential Design, Print Production
Collaborators: Jonathan Beck, Greezeberg
Various neon concepts for signage throughout the venue.
Becky G Ranch WaterProject type
Sergio Perez MHT TinProject type
PATRÓN Dream MargaritaProject type
Residencia PATRÓNProject type
PATRÓN x Bloom & PlumeProject type
Meadow LnProject type
Water NightProject type
Alex ChapmanProject type
Vanity FairProject type
1 OAKProject type
CIE DenimProject type
Animation & IllustrationProject type