Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.

Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.

Dior celebrated the New York launch of their Poison Girl fragrance at Up&Down January 31st, 2017. I worked with agency Something Special Studios to concept & develop a one-off event for the brand.

Upstairs featured custom fragrance product displays with campaign video footage projected on sectioned off shades. Downstairs featured LED tickers, a custom ‘bedroom’ Photo Booth with branded signage, neons, pillows, menus, and giveaways throughout.

Client: Dior

Agency: Something Special Studios

Role: Art Direction, Experiential Design,





Print Production

Year: 2017

Collaborators: Jonathan Beck, Greezeberg

Client: Dior

Agency: Something Special  Studios

Role: Art Direction, Production

Year: 2017

Collaborators: Jonathan Beck,




Greezeberg

Various neon concepts for signage
throughout the venue.

Various neon concepts for signage throughout the venue.