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CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one of a kind nature of their product, they needed a brand identity to match. Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.

CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one of a kind nature of their product, they needed a brand identity to match. Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.

Client: CIE Denim
Agency: Independent
Role: Brand Identity
Year: 2018


Client: CIE Denim
Agency: Independent
Role: Brand Identity
Year: 2018


CIE-FINALBIG
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To replicate the recycled and reused nature of CIE Denim’s product line, I created a custom brand identity through the process of deconstruction and reconstructing a hand-drawn logotype.

To replicate the recycled and reused nature of CIE Denim’s product line, I created a custom brand identity through the process of deconstruction and reconstructing a hand-drawn logotype.

CIE-ScannedNTorn
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Through ripping, tearing and scanning hundreds of copies of the type, CIE's logomark became truly unique and one of a kind.

Through ripping, tearing and scanning hundreds of copies of the type, CIE's logomark became truly unique and one of a kind.

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