CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one-of-a-kind nature of their product, they needed a brand identity to match.

Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.

CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one of a kind nature of their product, they needed a brand identity to match.

Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.

Client: CIE Denim
Agency: Independent
Role: Brand Identity
Year: 2018

Client: CIE Denim
Agency: Independent
Role: Brand Identity
Year: 2018

To replicate the recycled and reused nature of CIE Denim’s product line, I created a custom brand identity through the process of deconstruction and
reconstructing a hand-drawn logotype.

To replicate the recycled and reused nature of CIE Denim’s product line, I created a custom brand identity through the process of deconstruction and reconstructing a hand-drawn logotype.

Through ripping, tearing and scanning hundreds of copies of the type, CIE's logomark became truly unique and one of a kind.

Through ripping, tearing and scanning hundreds of copies of the type, CIE's logomark became truly unique and one of a kind.