CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one of a kind nature of their product, they needed a brand identity to match. Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.
CIE Denim, a Manhattan-based jean company, is known for their unique, reconstructed jeans made from reclaimed denim. To fit the one of a kind nature of their product, they needed a brand identity to match. Based on a hand-drawn logotype, the final identity evolved into a combination of hundreds of deconstructed logotypes to form one, unique variation.