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To celebrate Rihanna’s 7 Grammy nominations for her album, ‘Anti’, I created a custom event identity based on her album's creative titled ‘Club Anti’.

The branding was applied to the largest billboard on Sunset Blvd, large format interior artworks, and DJ booth custom visuals.

To celebrate Rihanna’s 7 Grammy nominations for her album, ‘Anti’, I created a custom event identity based on her album's creative titled
‘Club Anti’.

The branding was applied to the largest billboard on Sunset Blvd, large format interior artworks, and DJ booth custom visuals.

Client: Rihanna
Agency: The Butter Group In-House
Role: Art Direction, Brand Identity, Experiential Design
Year: 2017

Client: Rihanna
Agency: The Butter Group In-House
Role: Art Direction, Brand Identity, Design
Year: 2017

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Rihanna’s Club Anti: Grammy Afterparty
Rihanna’s Club Anti: Grammy Afterparty
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Above: DJ booth visuals based on Rihanna's 'Anti' music videos.

Above: DJ booth visuals based on Rihanna's 'Anti' music videos.

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Above: 'Club Anti' identity concepts based on Rihanna's 'Anti' album artwork and supporting creative.

Above: 'Club Anti' identity concepts based on Rihanna's 'Anti' album artwork and supporting creative.

All projects made by Teddy Ouwerkerk and collaborators. ©2020.