To celebrate Rihanna’s 7 Grammy nominations for her album, ‘Anti’, I created a custom event identity based on her album's creative titled ‘Club Anti’.
The branding was applied to the largest billboard on Sunset Blvd, large format interior artworks, and DJ booth
Agency: The Butter Group In-House
Role: Art Direction, Brand Identity, Experiential Design
Above: DJ booth visuals based on Rihanna's 'Anti' music videos.
Above: 'Club Anti' identity concepts based on Rihanna's 'Anti' album artwork and supporting creative.